Affirm

Fintech · San Francisco, United States

The register lists Affirm as a bank. It is not one. Affirm Holdings is a San Francisco point-of-sale lender: it offers a shopper instalment plans at checkout, from four interest-free payments to 36-month terms, and charges the retailer a commission of up to 12.5%. Loans are originated through partner banks and the Affirm Money Account is held at Cross River Bank, insured by the FDIC up to USD 250,000. In January 2026 Affirm applied to set up Affirm Bank, an industrial loan company in Nevada, which would be its first charter. For the year to 30 June 2026 it reported USD 4.26 billion of revenue, USD 15.79 billion of total assets, 27.8 million active consumers and USD 50.2 billion of payment volume.

Legal name: Affirm Holdings, Inc.
Regulated by: Consumer Financial Protection Bureau, US state lending regulators, FDIC through the partner bank Cross River Bank
Licence confirmed: yes, on a regulator's own list
Established: 2012
Website: www.affirm.com

Scores, 0 to 10

7.0United States

The home market: USD 50.2 billion of payment volume and 571,000 active merchants, with the Affirm Money Account held at Cross River Bank and FDIC insured, but no charter of its own. · source

6.5Financial strength & stability

USD 15.79 billion of total assets, USD 5.48 billion of equity and USD 1.93 billion of net income for the 2026 financial year, but no bank charter and no deposit franchise of its own. · source

6.0Fast digital onboarding

Merchant signup is a three-step online flow: describe the business, choose a plan, add Affirm to checkout. · source

5.0Canada

Canada is a live market with instalment pricing quoted in Canadian dollars through Adyen at 4.19% to 4.49% plus CAD 0.30. · source

5.0Online businesses: e-commerce and SaaS

A checkout instalment option live with 571,000 merchants including Walmart, Amazon, Target and Expedia, integrated through Shopify, BigCommerce and Adyen. Affirm finances one-off consumer purchases; there is no receiving account, accounting integration set or recurring revenue financing for software firms. · source

4.0United Kingdom

The United Kingdom is listed as an Affirm market but only by direct contract with Affirm, with no published gateway pricing. · source

4.0Business cards (Visa, Mastercard)

Affirm issues a consumer virtual card for shopping at merchants that have not integrated it; there is no business card programme. · source

3.5Lowest fees

Merchant commission runs up to 12.5% and the business page asks the retailer to choose a pricing plan after signup rather than publishing rates. · source

3.5Best interest on business balances

The Affirm Money Account is a consumer savings product held at Cross River Bank; no business balance or treasury product is offered. · source

3.0Fintech companies that need a partner bank

Affirm buys banking from partners such as Cross River rather than supplying safeguarding accounts or rails to payment firms. · source

3.0Startups & VC-backed companies

A small merchant can sign up online, but there is no startup programme, business account or founder financing. · source

2.5Foreign-owned & non-resident companies

Merchant onboarding is limited to the United States, Canada and the United Kingdom, and Affirm publishes no policy on foreign-owned companies. · source

2.0Crypto-friendly bank

Affirm publishes no policy on crypto businesses; it lends to consumers at retail checkout. · source

2.0Cross-border payments, FX and multi-currency accounts

Three markets, each in its own currency, with no multi-currency account, currency list or FX margin published. No multi-currency accounts, pooling or hedging; Affirm settles to the merchant's own bank account by ACH. · source

2.0Customer satisfaction

Trustpilot 1.7 out of 5 from 7,707 reviews, with support wait times and disputed charges the most frequent complaints. · source

2.0High-risk verticals (iGaming, cannabis, adult, forex)

The merchant base is mainstream retail and travel, and no onboarding path for gambling, cannabis, adult or forex operators is published. · source

1.0Trade, manufacturing & import-export

No letters of credit, guarantees or supply chain finance; Affirm lends to consumers. · source

1.0Crypto wallet and custody for a business

Affirm shut its Affirm Crypto unit in February 2023 and today holds no crypto for merchants or consumers, checked September 2026. · source

1.0Accept crypto payments

Affirm's merchant product is pay-over-time financing at checkout, including a March 2026 Stripe tie-up for AI agent purchases, and it offers no crypto or stablecoin acceptance. · source

1.0Bitcoin

Affirm offers no bitcoin buying, holding or transfer since sunsetting Affirm Crypto in February 2023, checked September 2026. · source

1.0Ethereum

Affirm offers no ether buying, holding or transfer since sunsetting Affirm Crypto in February 2023, checked September 2026. · source

1.0Stablecoins (USDC, USDT and others)

Affirm offers no stablecoin holding, payouts or settlement; its 2026 corporate moves are a Nevada industrial bank application filed in January 2026 and agentic checkout work, checked September 2026. · source

Sources

Built on public information and the BankStore team's own aggregated experience; no confidential client or partner data. Bank Index and BankStore are not banks. This is information, not financial advice.